Welcome to the Blue Line, the official weblog of Transit Design Studio.

So It Begins…

And so begins the long and arduous journey redesigning the site and building it in ExpressionEngine. Alas, poor Wordpress, I knew you well, but although it’s a wonderful program that I have implemented (and continue to implement) many times for friends, family, and clients, its abilities fall short of what I need it do for the rest of the site. Not sure yet when we’ll have time to finish the whole thing, but hopefully the holidays will afford a little time to crank on it. Stay tuned for big things to come!

Change Is In The Air

It’s been more than a year since Transit has been officially open for business, and things have been going great! There have been new clients and return clients, new and different projects and challenges, and much learning along the way. But even more changes are in store for this next part of the journey. (continue reading…)

Being More than Just a Design Firm

In the pursuit of being a famous designer and making the big bucks, many designers (and firms for that matter) often forget about the bigger picture. They do the work, get paid, and then wait with salivating tongues for the next project they can bill. But we need to concentrate on being more than just a design firm, more than just another cold vendor. (continue reading…)

On Good Design

When we think of “good design” the obvious comes to mind - BMW, Nike, Target (lately), etc. High end products with massive marketing budgets that demand the most impressive design money can buy. People will pay more money for things that are designed well, because they equate that with quality, and rightly so. Good quality design, be it the product or the marketing, will increase consumer trust in a brand or product. But what about the other kind of “good design” - design for good. (continue reading…)

Seeing Eye to Eye With Clients

I had a conversation with a colleague today in which he told me a story of a recent run-in he had with a vendor. The vendor felt that my colleague - their client - was insignificant enough to completely dismiss and treat like they were worthless compared to their other clients with deeper pockets. It really started me thinking about client relationships and how complicated they can be. (continue reading…)