When we think of “good design” the obvious comes to mind - BMW, Nike, Target (lately), etc. High end products with massive marketing budgets that demand the most impressive design money can buy. People will pay more money for things that are designed well, because they equate that with quality, and rightly so. Good quality design, be it the product or the marketing, will increase consumer trust in a brand or product. But what about the other kind of “good design” - design for good. (more…)